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3 Tips to Increase B2B Sales


3 Tips to Increase B2B Sales

You cannot ignore the importance of your Business to Business (B2B) Sales Team to boost ROI and maximize your revenue. It is important to keep your team in top condition in order to increase B2B sales and directly affect the bottom line.


Here are a few tips to Increase B2B Sales.


1. Equip Your B2B Sales Team with the Right Technology.

Your B2B sales team must be armed with the best-of-breed technology to maximize their efforts and stay ahead of the competition. According to a 2014 Gartner research study on Leveraging Digital Technologies, smartphones and tablets promise to be the technology tools needed to boost sales, and 55% of sales people are expected to exclusively get access to sales tools through smartphones by the end of 2016.

Of course, you need to come up with a great product to stay ahead of the competition. Simultaneously you should make sure that they have access to at least a working company smartphone and tablet, which are used exclusively for business purposes. However, this also raises the importance of securing yourself from cyber attacks. Take steps to strengthen security, reduce vulnerability, and educate and arm your workforce with the right technology so they can work on the road and seamlessly & securely access files and presentations from anywhere.

Related: B2B eCommerce Trends for 2016


2. Make Decision Making Simpler.

Figure out a workflow to reduce decision complexity, so your sales team can work effortlessly to draw new customers while retaining existing ones. This is a big deal in B2B. Provide your sales team some direction to understand the urgency of client loss so that they can prioritize and prevent your clients from going to your competition and increase sales volume.

This will help you ensure they focus on things that matter and thus improve their functioning and in turn client retention.

Related: Will B2B eCommerce Sales Top $1 Trillion by 2020?


3. Use Technology to Improve Performance and Service Delivery.

No longer are sales decisions made merely on gut feeling. Today, with access to vast amounts of data, your sales teams can leverage data and new market research to improve techniques and make better business decisions. If you check the latest trends, you may discover flaws in your sales and marketing strategy. Businesses must see sales in a different way and not try to erroneously promote poor quality products or dupe prospective customers into buying the product. Days of the uninformed client are over!

Related: Key Factors in Successful B2B eCommerce


Bottom Line

These tips can help you drastically improve your sales team and increase B2B sales. A salesperson must show the real side of things and try to inform and educate your target client base. Their responsibility is to introduce genuine products or services and win the client. By changing the mind-set of your B2B team, you will start observing obvious changes and begin to see better short term as well as long term results and improve B2B sales.


Contact Us to find out how we can start helping your B2B Sales Team save money on Warehousing & Shipping as well as other areas of eCommerce like Managing Your Customer Service, Kitting and Assembly and Convention Logistics.

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