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Retailers Plan to Start Promotions Earlier for Holidays 2015

 

Retailers Plan to Start Promotions Earlier for Holidays 2015

 

A recent survey by ChannelAdvisor.com of more than 200 U.S. and U.K. retailers found that most retailers plan to start promoting sales earlier this holiday season. Each year, holiday sales promotions have started earlier than the past year. This year will be no exception.

  • 59% said they plan to start as early as September.
  • 24% said they will offer more promotions than last year.

 

Most retailers get their highest sales during the holiday season. Therefore, they plan for it all year long.

  • 74% of retailers said 20% of their annual sales revenue comes from holiday sales.
  • 43% of retailers said up to 29% of their annual sales revenue comes from holiday sales.

 

When asked which online marketplace did best for their online sales, 50% of U.S. Respondents said Amazon was the best.

  • 23% of U.S. respondents said their own websites were doing well for them.
  • Only 5% of U.S. respondents said eBay did well for them.
  • Google Shopping was even lower at 4%
  • 7% depended on Paid Search

Related: PPC Advertising for eCommerce in 2015

 

Which was the Most Profitable Shopping Day for Retailers?

  • 41% of U.S. retailers said that Black Friday was the most profitable day for their business.
  • 26 % said Cyber Monday
  • 14% said Free Shipping Day

Related: 6 Ways to Drive Traffic to your eCommerce Store

 

Sales Will Increase but Retailers Struggle with Order Fulfillment

Most retailers said that they are expecting sales to increase this holiday season. But many said that Order Fulfillment is the largest challenge for them during the holiday season. As a result of that, 31% said that they will not offer guaranteed on time delivery for Christmas after December 20th.

Related: Outsource Order Fulfillment to Save Time and Money

 

Here is How Xipix Logistix can Help You with Shipping this Holiday Season!

Xipix Logistix can minimize(or eliminate in some cases) all sorts of Shipping Problems for your eCommerce Business.

Xipix Logistix Can Help You Reduce Shipping Problems and Costs!

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Sign up for our Order Fulfillment Free Trial offer to try before you commit. Send us a portion of your inventory and then experience how our straightforward receiving process works. We then integrate your shopping cart with our system. We also start taking care of your customer service, and order fulfillment starts right away. After 30 days, you get to evaluate us with detailed reporting and make your final decision. Click here to read more about our Free Trial Offer.

 

Contact Us to find out how we can start helping you save money on shipping as well as other areas of eCommerce like Managing Your Customer Service, Kitting and Assembly and Convention Logistics.

 

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