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To Maximize Holiday Sales, Start Marketing Now!


To Maximize Holiday Sales, Start Marketing Now


The holiday season is a lucrative opportunity for businesses to drive sales. Many retailers use the holiday season to slash prices so as to promote sales and convince shoppers to buy from them. Businesses that fail to captivate their audience during this season miss a golden opportunity to increase holiday sales.

While brands that think twice before investing in seasonal ads miss a huge revenue opportunity, while those that splurge on marketing are able to attract hordes of customers and win their wallets.

However, not all businesses can accommodate a huge marketing budget to make the most of the holiday season. Disproportionate spending on festive advertising could come to your rescue if you do not have a big budget to spend on marketing. It may help to make advance planning and preparation for the holiday season.

Related: 6 Ways to Drive Traffic to your eCommerce Store


Planned Marketing for the Holidays

Prepare a separate marketing strategy for the holidays. The campaign strategy will provide guidance so that you are not led astray into overspending during the holiday season.

Your marketing strategy for the holiday season should include both niche and mainstream holidays. Make sure you include all important holidays that shoppers care about.

Your focus should be on holiday-themed offers to maximize audience engagement. Make sure your marketing efforts are timed well and relevant to the specific holiday. This will help improve engagement, attract shoppers, and maximize returns.

Related: 9 Ways to Use Offers, Discounts and Deals to Drive Traffic to Your eCommerce Store


Planned Social Media Strategy for the Holiday Season

Create a separate social media plan. Try including holiday themed keywords to recycle existing ads for the holiday campaign. A holiday-specific campaign will help grab attention.

Host an online event to engage with the audience. The event could be in the form of a massive online celebration or a simple Google Hangout on Air.


Advertise Ahead of The Holidays

Bring your creativity into play and plan ahead for the holidays. If you are under prepared for the holiday season, you will be left to invest in ads conservatively. This will not do much good to increase holiday sales.

It will help to promote ads weeks in advance. This will help you to be creative about holiday marketing. Try new advertisement copy with visual graphics to see how consumers react. If advertising or promoting your new online store promotional pages, you need to start months in advance so that search engine crawlers have time to crawl and index your new page content. That also gives you enough time to get ranked successfully on search result pages.

Promoting holiday sales early will help prime buyers to choose you as their holiday shopping destination.


Ramp Up Ad Spend for The Holidays

Once you have identified the “engaging” creatives, it’s time to immediately double your ad spending. Scaling your budget at this time will maximize your exposure and encourage shoppers to come to you.

Businesses that ignore festive campaigns initially fail to capture a vast section of the audience. Holiday season is the time when shoppers are willing to go an extra mile to shop. It is important for brands to go out of their way to invest in holiday marketing wherever their potential customers are. You can use various channels for marketing, including display ads, sponsored social media posts, paid search, and email marketing.

With an active holiday marketing strategy, you can get an edge over the competition and capture the attention of eager shoppers and thus increase sales and maximize returns.

Related: PPC Advertising for eCommerce in 2015


Bottom Line

It’s time to start advertising before the start of the holiday season. Invest your time, resources, and energy on marketing so that the next holiday shopping season turns out to be a boon for business.


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