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eCommerce Sales Booming All Over the World; Get In Now!


eCommerce Sales Booming All Over the World. Don’t Miss out!


Time isn’t too far when eCommerce sales will surpass that of brick and mortar stores. Today, Internet shopping is increasingly becoming a way of life, with a many finding it more convenient to shop online.

According to the World Bank, almost 42% of the global population in 2015 has access to the internet, and the eCommerce sales boom can be credited to the ease of shopping and convenience on the internet using mobile phones.

As per an estimate by eMarketer, retail eCommerce sales in 2015 are likely to rise to $1.592 trillion and $2.489 trillion by 2018. Social media marketing, ease of advertising, and automated data collection are the biggest contributors to the eCommerce sales boom. Automated data collection helps shoppers gain information about products and prices and enables them to compare prices online.


The Evolution of Mobile

According to a PayPal-Ipsos study, 43% of eCommerce consumers prefer shopping online primarily for convenience of shopping from within the confines of their home. That saves them both time and money. Besides, there has been a spurt in the growth of mobile, which has grown almost three times the rate of eCommerce worldwide and contributed to the eCommerce sales boom.

Nearly half of smartphone users use their mobile devices to find information about the store, such as location, discounts, and opening hours, according to a Goldman Sachs report. Not only this, mobile phones have proven to be a boom for eCommerce growth in countries where the lack of infrastructure has otherwise restricted the use of the internet.

eMarketer reports that regional and local eCommerce stores in most countries, such as Indonesia and Russia, benefit from their understanding of the local shopping practices and language, which seem to be posing a grave challenge to big online brands, such as Amazon.

The report adds that in Western Europe, the key factors for the cross-border eCommerce sales increase are the friendly trade policies and small domestic markets. The biggest jump in online sales is reported in countries, such as India and China, where the Internet market is developing at a very rapid pace. These two countries report the largest eCommerce sales. On the other hand, the eCommerce market seems to have become saturated in the United Kingdom, France, and Germany.


Offline-Online Store Alignment

If we believe in the yin yang effect, global eCommerce growth is likely to grow 20.9% in 2015 and then decrease to 13.3% in 2018, when saturation is expected to hit the growing markets. However, some big retailers, such as Pier 1 or Staples, continue to report a rise in their sales by harnessing omni-channel platforms.

According to a Baynote report, most retailers in the US are focusing on aligning their brick-and-mortar stores with the eCommerce platform to make the most of the ballooning online market. Most retailers and vendors are strengthening their eCommerce platforms to merge B2C and B2B markets. With increasing competition in the eCommerce industry, retailers must be savvy and ahead of the curve to get an edge over their competitors. The following tips may help:

  • Optimize the smartphone experience to harness the ever-growing mobile market and meet demands of online shoppers. Mobile responsive websites are the need of the hour to ensure functionality across different platforms and cater to a wider market.
  • Third-party integration systems are a must-have for online stores to give a better experience to customers. Stock management system is one such third-party management system that enables prospective customers to determine stock availability.
  • Integration of your offline and online operations will enhance your customers’ digital experience. If you want to harness the eCommerce sales boom and be part of the online success story, tie your offline store operations to the online experience, such as advertising in-store specials, providing coupons online for your offline store, posting brick-and-mortar store hours and locations online, and giving online customers the option to pick up an online order in one of your brick-and-mortar store locations.
  • Cross-border selling to attract international consumers can pave the way to your growth in the eCommerce business.


Bottom Line

Use these few tips to capture a wider consumer market and get an edge over the competition to break into your share of the eCommerce sales boom.


Contact Us to find out how we can start helping you boost your Supply Chain Solutions. We can also save you money on shipping as well as other areas of eCommerce like Managing Your Customer Service, Kitting and Assembly and Convention Logistics.