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Cyber Monday Sales Break Records

DECEMBER 3, 2013 · POSTED IN M&E DAILYM&E EXCLUSIVE

By Chris Tribbey

Online sales for Cyber Monday hit $2.29 billion, a 16% year-over-year increase that helped conclude a record five days of holiday spending, according to data from Adobe.

From Thanksgiving to Dec. 3 total online sales were $7.4 billion, up 26% from 2012. Every one of the five days saw record-breaking online sales numbers, and while brick and mortar sales were still dominate overall, Internet retailers generated a 42% share on Cyber Monday.

Adobe’s data — garnered from an analysis of nearly 900 million visits to 2,000 retailer sites on Cyber Monday and more than three billion visits since Thanksgiving Day — also showed a record 18.3% of sales on Cyber Monday came via mobile devices, an 80% year over year increase.

“Retailers earned 10% of their annual sales in just the last five days, an increase of 26 percent year over year,” said Tamara Gaffney, principal analyst for Adobe Digital Index. “

Smartphones and tablets drove $419 million in online sales on Cyber Monday, with iPads accounting for 10.1%. Alaska and Hawaii had the largest mobile sales revenue.

Meanwhile, data from IBM showed mobile sales accounted for 25.8% of total online sales on Thanksgiving, and 21.8% of sales on Black Friday.

“We’re off to an incredibly fast start this holiday season as retailers and consumers meet at the intersection of cloud, mobile and social platforms to both offer and take advantage of the best deals,” said Jay Henderson, strategy director for IBM Smarter Commerce. “This year’s winners will be those that can deliver seamless experiences to consumers wherever, whenever and however they choose to shop.”

eBay concurred with Adobe and IBM, noting that online retail store visits via mobile devices were up nearly 130% on Thanksgiving Day 2013 and mobile orders were up nearly 127%, year over year.

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