3 Reasons to Move Your Sales Online
1. Ease of Entry
Online selling has a very low start up cost. Using a free platform like Word Press and a professional quality theme, almost anyone can get set it up and going with little to no cost. Many of the big boys start out with online marketing to test their product. This helps them get critical feedback before they spend a lot of money on TV and radio.
Having an online presence lends credibility to your product and your company. It also facilitates better customer service, 24 hour access to your products and international exposure. You can work out of your home and outsource the rest to an order fulfillment company. You would be surprised how many of the products you purchase are actually run by home based businesses. The key is to wow your customers with a great product, fast and accurate shipping, and awesome customer service, all of which can be outsourced to professionals that make you look good.
3. E-Commerce Trends
comScore Reports $186.2 Billion in Full Year 2012 U.S. Retail E-Commerce Spending, Up 15 Percent vs. Year Ago making ecommerce the fastest growing retail segment. According to Practical Ecommerce, while it is certainly true that a significant amount of that growth came from large retailers like Amazon and Walmart, many small retailers selling items on marketplaces like Etsy or via nearly turnkey ecommerce solutions like Shopify or Volusion have also had an impact. These small ecommerce entrepreneurs can and do — in many cases — enjoy success and life-changing profitability. All of these small businesses need to have a handle, if you will, on the business of being in business, including accounting, operations, and marketing. But these are areas that many new business owners are prepared to oversee, and business surprises come from other quarters.