OmniChannel Update for 2017.
Selling across multiple marketplaces is the need of the hour. A growth model that relies only on a single channel is not sustainable with the continual entry of new eCommerce businesses into the market. Successful marketers must understand the value of selling across multiple channels. This is the reason for the ever-growing importance of omnichannel.
The latest omnichannel update for 2017 is that it will continue to grow in popularity, as it delivers an integrated user experience.
What is Omnichannel?
It is a multichannel sales approach that seeks to offer a seamless customer experience across multiple platforms. Today, consumers want a personalized experience with brands. They are eager to connect with brands that promise to offer a seamless, personalized, and safe experience. They want the flexibility to choose where, how, and when to shop.
Consumers spend most of their time interacting with brands on different social networks, including Facebook, Instagram, Twitter, and Pinterest. The ease of shopping in online marketplaces, such as Amazon and eBay, adds to their shopping experience – giving them the option to buy what they want with the benefit of getting it delivered to their doorsteps quickly and free of cost. Read up on eCommerce Marketplaces other than Etsy, eBay, and Amazon.
As a merchant, it is in your best interest to use a single platform to manage stock, fulfill orders, and have a holistic view of sales. It is here that SaaS eCommerce solutions can come in handy, facilitating the task of selling anywhere without charging anything extra from customer’s pockets. Additionally, merchants can stay clear of unnecessary back office inefficiencies while focusing on their core business.
Managing sales across multiple channels is a challenge. The best eCommerce platforms offer integration with multiple channels, so merchants can try out which channels work best for them, and spend their valuable time to optimize those that show value.
Omnichannel Industry Update
Amazon, Facebook, and eBay are working hard to attract attention and keep merchants selling on their platforms. Helping merchants sell more effectively will win them more business. More sales for merchants mean big business for these online marketplaces as well.
As more and more marketplaces enter the race to gain the biggest market-share, better technological tools with improved marketing capabilities are coming up to help sellers make more sales.
Understanding customer’s buying decision is critical to maximizing your sales efforts across different marketplaces. It would certainly help to learn more about the different marketing channels, since each offers a different way to connect with consumers. Do you Know Why Your Customers Buy from YOU?
For example, if you sell a widely popular item, Amazon and Google Shopping are the best platforms to expand your reach. But if you sell a unique item or handicraft, social networking platforms, such Facebook or Pinterest, can better catch attention of consumers.
There is no single channel that can be considered better than others. Rather, every channel presents unique selling opportunities to marketers. So it is all about being in the right marketplaces at the right time with the right strategy. With technological advancement, you have multiple options to take your business to the next level, while experimenting with different omnichannel strategies to see what works best in accomplishing your goals.
In this age of cut-throat competition in all industries and niche markets, it can all come down to staying current with omnichannel updates and experimenting across channels to see what works best.